As a team, Lauren, Millie, Ruby and I have decided to create an online health journey based on cooking recipes and diet plans for University students. Cooking is a passion and interest which we all share, more importantly our love for health and nutrition is what has promoted our digital artefact idea. Our team will create an online health journey named CHOMP, based on the concept of FIST.
We will reach our target market and base our digital artefact on social media platforms like Instagram, Facebook, Youtube and Soundcloud. Also, we have created a Reddit account which allows direct engagement and contact with consumers, and feedback is more applicable.
On these platforms, we will showcase a variety of simple healthy recipes for Uni students via a range of videos with the ingredients, step by step guides and tips. On our platforms, we will also include inspiring posts, quotes, interviews with chefs and local cooks, and discounts for cooking utensils which we will eventually provide through partners.
During our first semester of University, our team has noticed a major problem which majority of University students encounter. Uni students tend to get sucked into unhealthy habits e.g. ordering uber eats, or the quick drop by Maccas or KFC on the way home. So, our digital artefact aims to rescue Uni students and encourage healthy eating by shifting their habits.
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